NEW Oi Adult Care

Oi believes you deserve pure dry comfort of real nature, with a non-irritant certified organic topsheet, while managing bladder leakage.

Oi! Let’s normalise talking about incontinence. Let’s face it nearly half of every women over the age of 50 experiences incontinence, and over 20% of women between 18 and 44 years old have a couple of bladder leakages every month.  

Oi thinks it’s time to talk about it.
AND to make it easy, stress-free for you too! 

Now available at all Countdown stores and other participating retailers across New Zealand!


  • An estimated 200,000 NZ women experience bladder leakage at least twice a month.
  • Bladder leakage is 4 times more common in women than men.
  • Two-thirds of women who experience bladder control problems do not seek help as they see this as a normal female problem and think nothing can be done about it.
  • However, 70% of women with bladder control problems can become dry or experience significant improvement with the right treatment.

Oi is here to help. Our Adult Care range has been carefully designed to incorporate nature and protection. You can care for our world at the same time as trusting that your needs are being cared for too.   


Ask your GP for advice or phone the free helpline 0800 650 659

Oi’s Under Control Naturally pads & liners, with our innovative super absorbent polymer (bio-SAP) from natural sources, keeps you dry and helps eliminate odour, while minimising any environmental impact.