Oi exists to remove plastic, synthetics and toxins from our bodies and the environment, one step at a time.

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Organic Initiative (Oi) believes in equality for all. It is our commitment to care for all people and for our planet. We stand in solidarity with people united against hate and racism and, aligning with our values, have joined the Stop Hate for Profit campaign. Oi has ceased all paid advertising on Facebook and Instagram for the month of July.

Oi commits to reviewing our advertising and partnering standards to help rid the world including social platforms of hate speech, incitement and misinformation.

We stand together with the NAACP, the Anti-Defamation League, Color of Change, and many more organizations and brands to call on all social media platforms to emulate core human values of freedom, equality and justice.

Oi believes in making change at scale, and together we truly can create change together.